Exploring the Characteristics of Arabic Learning Content on Tiktok and Instagram: A Qualitative Analysis

Abstract

Tiktok and Instagram have become important learning resources in various fields, including language learning. Therefore, this article aims to analyze Arabic learning accounts on TikTok and Instagram which focus on two aspects, namely: the characteristics of Arabic learning content on TikTok and Instagram and the method of delivering the content presented in the content. This article is a qualitative descriptive study, data collection techniques using observation and documentation. Data analysis goes through three stages, namely collecting data related to the information needed, then the data is presented and reduced, and the final stage is drawing conclusions. The results of the study show that: 1) Content characteristics: the majority of Arabic learning accounts on TikTok and Instagram present short content with a focus on vocabulary, expressions, grammar, and pronunciation. 2) Teaching method: direct practice by creators, presentation of videos and pictures. Some accounts also include interactive exercises, such as Arabic quizzes or challenges. This research provides important implications for readers in presenting new insights regarding the development of instructional media that integrates with technology.